When women come together and share their secrets something magical happens
This was one of the headlines of the inaugural Boston Business Women's conference this May. Featuring an all-star lineup of speakers and culminating in an inspiring and emotional keynote address by Arianna Huffington, the two-day conference was a major success. The person behind this success is Kristina Tsipouras, a 31 year old Boston entrepreneur and the author of Busy Girl's Guide to Happiness.
Kristina and her team founded Boston Business Women, a grass roots networking group for female entrepreneurs, responding to a lack of ways for small business owners to come together (compared to corporate-level networking events). The group encourages its members to get to know each other, using social events, as well as its Facebook page, a judgement-free zone where one can ask questions, celebrate successes, and get professional, or even personal, support.
Today Kristina shares her advice on how to open a small business.
- Choose a strong brand name. If you have a brandable name, I always encourage my consulting clients to brand their own names.
- Visit http://happyname.com/ This website is a one stop shop for what is available across social media, trademark and domain name. Branding is about consistency, so your company name should be the same across the board. If the name you want isn't available, try putting a Inc, llc, or brand behind the company name.
- Create a Facebook group and build up a following attracting your ideal clients. For instance: If I was a Boston based wellness coach, I would start a Facebook group called wellness Boston and write daily posts tagging other local wellness companies and start cross promoting. I would post healthy recipes, local events happening in town, create a community where your clients go for information, inspiration, support, etc. You want to educate your audience, not sell to them. Only every 5 posts or so should be a actual mention of trying to get people to go to your website, or selling a course, class, etc.
- Start with offering a free ZOOM call (webinar) to a group. Give something, and then close the call with a offering or something they can sign up for if they want to continue to work with you.
- Be authentic and have fun. If you are a rebel, it is ok to use the word fuck! If you are a girlie girl, splash your page with pink!